FNAM MUSIC CAMPAIGN

Purpose: To design a full campaign for the Festival of New American Music (FNAM). The campaign consists of a poster front and back, postcard, brochure, website, phone app, and one open item; which I chose to do a CD with a jacket. 

Approach: For the imagery of FNAM, I decided to convey the fluidity of classical music in the form of ink and water. For color I chose calming colors and contrasted some of the type with an orange to stand out. I stuck with a traditional serif typeface for the logotype to compliment the classic theme of FNAM. The same imagery was tied throughout the campaign pieces in variation to create a system and an enagaging image for the campaign.