ROB-O BRANDING

Purpose: To rebrand a local sugar skull artist, Rob-O, with a design team. Rob-O was in need of a brand to establish his sugar art as high end sophisticated pieces and in order to justify it for gallery spaces.

Junior Designers: Steve Kulaga, Hector Perez, and Tammy Bircher.

Senior Designer: Will Smith

Art Director: Gwen Amos

Approach: In order for Rob-O’s beautiful artwork to stand out, the identity we created for him was very minimalist. A clean logotype and signature was created with a dull gray and orange color palette. Out of three logo concepts, mine was chosen. This is the style guide implemented for Rob-O’s identity which he was very pleased with.